The idea of "cold" phone sales, when individuals are called from anonymous numbers and offer various goods or services, is living its last days. From July 1, they are officially banned by new amendments to Telecommunications Law (telecommunicatiewet) https://zoek.officielebekendmakingen.nl/stb-2021-173.html
One of the reasons for this decision was the rapid development of the field of telephone advertising, when it came to the point that calls from simply annoying turn into aggressive, as, for example, is often the case with energy companies.
In addition, Europe tightens the rules for the use of private data in electronic communications, and abolishes the so-called "no-call-me-list" (call-me-did not-register)... This means that now it is not the customers who have to notify every company that calls them that they want to be deleted from the call list, but the companies themselves must first request permission to make calls. In other words, the new rules make annoying ads impossible.
But you can still request such permission. For example, on the website of a supplier, readers may be asked to leave their details in order to contact them to clarify the details. An important condition for a future phone call will be that the phone numbers will no longer be hidden, and the user himself must clearly understand from the message why he leaves his contacts.
Telephone communication with a client of the company, which has already taken place in the past, is considered an ongoing working relationship. However, there is no statute of limitations for such a relationship. If a company wants to know if their relationship with this customer is still valid, it can do balance-test request (balance-test) https://balanstoetstelemarketing.nl/ в commission Balanstoets Telemarketing (CBT) and understand if the relationship with the customer is active or if a new call request is required.
What to do if a person at a business meeting meets an entrepreneur, and then wants to call and offer this entrepreneur a product or service? After all, this call, in its essence, is still "cold". In this case, you can call without fear of getting a fine, since this is not a systematic phone call to potential customers.
